service · paid traffic, measured in leads
Campaigns judged on cost per conversation, not on impressions. Live Meta data from campaigns running right now — and Google Search when the intent is already there.
Meta · Instagram · Google Search · YouTube · WhatsApp funnels
Figures from a live Meta campaign, first 48 hours, $2.17 spend.
live campaigns
Both pulled from the Meta Ads account. Each card carries the reporting window it came from, because a two-day sample and a seven-day sample do not mean the same thing.
RoyalFashion · Senator wear · Yaoundé
Video campaign driving WhatsApp conversations for a Yaoundé clothing brand. Early signals, reported at day two — strong, but not yet a finished result.
The 1%Real estate investing · Douala
Property investment campaign running to a seven-day reporting window — the benchmark every newer campaign in the account is measured against.
the numbers, drawn
The click-through rate tells you the creative and the audience are matched. The retention curve tells you the creative can hold someone once it has them. Both have to be true before spending more is a good idea.
Benchmarks are Meta cross-industry figures for 2025–2026. Early-stage campaigns can regress as spend increases, which is why every figure on this page carries the window it came from.
reading a cost per result
These are the Meta cross-industry averages for 2025–2026. They are the line every campaign in the account is measured against, and they are why a $0.03 conversation is worth talking about.
the two platforms
They are not interchangeable, and most businesses need one far more than the other. The audit decides which.
Nobody wakes up searching for Senator wear. Meta puts an offer in front of people who were not looking for it, which is why the creative carries the campaign — and why we build video-first and route every reply to WhatsApp.
Someone typing “hotel in Limbe” or “clearing agent Douala” has already decided to buy. Search ads put you at the top of that moment. It costs more per click than Meta and converts harder, and it is the right choice when your customer searches before they buy.
the part the ad cannot do
The campaign above opened sixty-five WhatsApp chats in two days. What happens inside those chats decides whether any of it becomes revenue. Response time, the qualifying questions you ask, and whether you close by asking for something concrete — a measurement, an address, a deposit.
A hot lead that waits six hours becomes a cold one. So we hand over a simple tally to keep alongside the campaign — conversations opened, interested, details sent, order confirmed — because that is the only number that tells you whether to scale. We will tell you when your inbox, not your ad, is the bottleneck.
This is the honest limit of advertising. We can fill your inbox in forty-eight hours. We cannot answer it for you.
how a campaign runs
What is being sold, to whom, in which city, and at what price. Most failed campaigns fail here, before anything is built.
Video first, because video is what holds attention long enough to sell. Multiple versions, so the platform has something to choose between.
Campaign goes live with tracking already wired. The first days are the algorithm working out who responds.
This is the rule people hate: no edits until day seven. Every change resets the learning phase and throws away the data you already paid for. We will say no to you here.
Day seven, with enough data to decide. Scale budget while the efficiency lasts — but only once the conversations are confirmed to be converting.
questions & answers
Less than most people expect. The campaign shown on this page opened sixty-five WhatsApp conversations on roughly 1,300 FCFA of spend, because the targeting and creative were matched. We would rather start small, prove the offer works, and scale from evidence than take a large budget on day one.
It is quoted after the audit, and it is separate from your ad spend — the money that goes to Meta or Google is yours and goes straight to them from your own account. You get the management fee and the recommended spend in writing before anything launches.
It depends entirely on whether your customer searches before they buy. Clothing, food, events and impulse purchases belong on Meta, where you create the demand. Hotels, clinics, legal services, spare parts and anything urgent belong on Google Search, where the demand already exists. Many businesses eventually run both, and almost nobody should start with both.
Yes, and often at costs that would be impossible in Europe or North America, because the auction here is far less crowded. That advantage is temporary: as more advertisers discover a given audience, its cost per thousand impressions rises. Cheap attention is a window, not a permanent condition.
Because that is where Cameroonians already talk to businesses. A WhatsApp conversation costs a fraction of a form fill and converts far better, since the buyer can ask a question and get an answer in the same minute. We still build the landing page when the offer needs explaining first.
You do. Meta Business Manager, Google Ads and the analytics behind them are set up in your name with us added as a partner. If you stop working with us, the account, the data and the audiences you have built all stay with you.
Delivery starts within hours and the first conversations usually arrive on day one. Judging the campaign properly takes about a week, because the platform spends the first days learning who responds. That is why we do not touch anything before day seven.
Yes. Video, graphics and ad copy are produced in-house — the same team that writes your site writes the ads, so the promise in the ad and the page it lands on actually match.
next step
Tell us what you sell and which city you sell it in. We will tell you which platform fits, what to test first, and what a realistic cost per result looks like.